Pragmatics Analysis of Presupposition as Found in The Tagline of Horror Movie Posters
Main Article Content
Abstract
This research is about pragmatics analysis of presupposition as found in the tagline of horror movie posters. This research aimed to discover presupposition triggers and type of presupposition in the tagline of horror movie posters. In this research, the data were collected by downloading 14 taglines in horror movie posters. Then, the data downloaded were divided according to the presupposition triggers and the types of presuppositions. The data were analyzed using two theories, presupposition triggers by Kartunnen (1973) and Yule’s presupposition types (1996). The result of the analysis shows an argument and a table. The results show that from 42 presupposition triggers found in the tagline of horror movie posters, definite descriptions are the most dominant presupposition triggers. Other presupposition triggers are the change of state verbs, factive verb, and counterfactual conditional. Meanwhile, out of 6 types of presuppositions, there are only four types of presuppositions found in the tagline of horror movie posters: existential presupposition, lexical presupposition, factive presupposition, and counterfactual presupposition.Â
Article Details
References
Chomsky, N. (1972). Studies on Semantics in Generative Grammar. The Hauge: Mouton
Filmsite. “Main Film Genres.†https://www.filmsite.org/Genres.Html (accessed Mar. 16, 2019).
Halvorsen, P. (1978). The Syntax and Semantic of Cleft Constructions.
Heinamaki, O. (1972) “Before,†in Proceedings of The Eighth Regional Meeting of the Chicago Linguistic Society, pp. 139–51.
IMDb. “Ratings and Reviews for New Movies and TV Shows.†http://m.imdb.com (accessed Mar. 16, 2019).
Karttunen, L. (1973). Presuppositions of Compound Sentences, Linguist. Inq., vol. 4, no. 2, pp. 169–193, 1973.
Karttunen, L. (1971). Implicative Verbs. Language (Baltim)., vol. 47, no. 2, pp. 340–358, 1971, doi: 10.2307/412084.
Keenan, E. L. (1972). On Semantically Based Grammar, Linguist. Inq., vol. 3, no. 4, pp. 413–461.
Kiparsky, P. and C. Kiparsky. (1971). Fact, in Semantics: An interdisciplinary reader in philosophy, linguistics, and psychology, D. D. Steinberg and L. A. Jakobovits, Eds. Cambridge University Press, pp. 345–369.
Lakoff, G. (1971). Presupposition and Relative Well- Formedness, in Semantics: An Interdisciplinary Reader in Philosophy, Linguistics and Psychology, D. D. Steinberg and L. A. Jakobovits, Eds. Cambridge University Press, pp. 329–40.
Levinson, S. C. (1983). Pragmatics. Cambridge University Press.
Sperber, D. and D. Wilson. (2001). Relevance : communication and cognition, 2nd ed. Blackwell Publishers.
Wilson, D. and D. Sperber. (1979). Ordered Entailments: An Alternative to Presuppositional Theories, in Syntax and Semantics, volume 11: Presuppositions, C.-K. Oh and D. Dinneen, Eds. Academic Press, pp. 299–323.
Yule, G. (1996). Pragmatics. Oxford University Press