Cultural Transmission through the TikTok Application, Study on Pop Minang as a Local Language Song

Abstract

This article aims to explain how cultural transmission occurs in the flow
of globalization through the TikTok application. The culture is referred to
as Minangkabau culture. People identifying themselves as Minangkabau
populate the contemporary Indonesian province of West Sumatra and are
found in immigrant communities throughout the archipelago, Malaysia,
Australia, and further afield, and they are known for their Islamic piety,
matrilineal kinship system, astute trading abilities, proclivity to migrate,
democratic practices, and spicy food (Fraser J. A., 2015, p. 3). This
research focuses on Pop Minang, a genre of regional language songs used
in content on the TikTok application. Songs that are broadcast on the social
media application TikTok also become transmitters of traditional culture
for the younger generation in that culture and even the cultures of other
peoples. The results of this study are in contrast to previous studies, which
claim that TikTok and globalization have a negative impact on the younger
generation (Kurniawan, 2018; Sairin, 2004) and support the opinion that
globalization is a process of glocalization or the interaction and merger
between local cultures and global processes (Turner, 2015, p. 5).